Dubai - the exotic jewel of the United Arab Emirates. Bordered by deserts and beaches, Dubai provides stark contrasts, from intriguing Islamic culture to the ultra-modern, high-tech metropolis of the 21st century. The city is a magnificent expression of an incredible vision and an uncompromising statement of success and opportunity.
Dubai has something for everyone, from vacationers seeking a relaxing break away from the pressures of work, to business travelers looking for a new exciting experience. The emirate is an international conference, exhibition and leisure destination.
Lying on the calm, blue waters of the southern Gulf and flanked by the majestic desert, Dubai offers year-round sunshine and five-star luxury along with the adventure of a unique Arabian experience.
It’s been proudly framing the city from its spot in Zabeel Park for quite some time now, and next year we’ll finally be able to step inside the picture-perfect attraction. When complete, a panoramic elevator will take visitors up to the 150-metre-high glass bridge, where they can admire the views over both old and new Dubai.
(Dubai Water Canal)
is an artificial canal unveiled on 2 October 2013 and inaugurated on 9 November 2016. It comprises one shopping Centre, four hotels, 450 restaurants, luxury housing, walkways and cycle paths. It is a three-kilometer long project starting from Business Bay into the Persian Gulf through Safa Park and Jumeirah. The width ranges from 80 meters to 120 meters. It is six meters deep and be crossed by eight-meter high bridges. It creates new public places and facilities with a total area of 80,000 square meters with private marinas for boats and a trade centre at the entrance of the canal.
La Mer integrates minimalist and contemporary design, spread across 9.5 million sq ft of existing and reclaimed land. Comprising four distinct zones – the beach, a leisure and entertainment hub, North Island, and South Island – La Mer will feature commercial, leisure, residential and hospitality components.
The destination will innovatively combine upscale living with distinctive retail and leisure attractions, integrated outdoor living environment and engaging beach activities. The project will also launch a range of retail and F&B concepts, some of which will mark their foray into Dubai.
Centrally located, the core value of the project is its leisure and entertainment hub that adds a whole new dimension through its offerings that focus on water play, beach sports, in addition to skate boarding, an outside gymnasia and youth activities.
The existing beaches are to be redeveloped in order to offer improved high quality beach amenities to Dubai’s resident community and visitors.
Offering uninterrupted views of the Arabian Gulf and Dubai’s iconic skyline, La Mer is poised to set new global benchmarks in beachfront development.
Al Seef is a bustling destination, spread over 1.8km, and rooted in Dubai’s culture and heritage, with a charming atmosphere that resonates throughout its distinct heritage and contemporary areas. Tucked away on the banks of Dubai’s much-loved creek, Al Seef is located near the Al Fahidi historical neighbourhood in an area rich in historical sites, and is set to become a focal point for residents and visitors looking for a place to shop, dine and stay. The events plaza at Al Seef will also host a full calendar of activities, ensuring the traditions of a bygone era are kept alive for generations to come.
Dubai has a sub-tropical, arid climate. Sunny, blue skies can be expected most of the year. Rainfall is infrequent and irregular, falling mainly in winter. Temperatures range in February from a low of about 16°C /61°F to a high of 32°C/90°F.
Lightweight summer clothing is suitable for most of the year, but sweaters or jackets may be needed for the winter months, especially in the evenings. Compared with certain parts of the Middle East, Dubai has a very relaxed dress code. However, care should be taken not to give offence by wearing clothing which may be considered revealing, for example low-cut tops, very short bottoms, or tight apparel in public.
At the pool or on the beaches, trunks, swimsuits and bikinis are quite acceptable. Good quality sunglasses are advised, and photo chromatic lenses for those who wear spectacles. Hats, or some protection for the head, are advisable when in direct sunlight.
The EAST Conference is a professional event and we require that all participants maintain professional dress and adhere to these guidelines. Please discuss the following guidelines with anyone from your school who plans to attend any part of the EAST Conference. Please note anyone violating these guidelines may be denied entry to the Conference.
Dress Guidelines for the Conference
We expect DTC delegates to present themselves professionally at those activities indicated as professional business attire according to this published dress code:
Hats, caps, and toboggans are not acceptable in the Conference Venue.
Flip-flops and house slippers are not acceptable in the Conference Venue. However, we do encourage you to wear comfortable shoes.
All dresses and/or blouses must have sleeves or be worn with a jacket with sleeves (not see through).
Tank tops, exposed midriffs, or the display of undergarments will not be acceptable at any time.
Culture & Lifestyle
Dubai's culture is firmly rooted in the Islamic traditions of Arabia. Courtesy and hospitality are among the most highly prized of virtues, and the visitor is sure to be charmed by the genuine warmth and friendliness of the people.
Dubai society is marked by a high degree of tolerance for different lifestyles. Foreigners are free to practice their own religion, alcohol is served in hotels and, provided reasonable discretion is shown, the dress code is liberal. Women face no discrimination and may comfortably drive and walk around unescorted.
Despite rapid economic development in recent years, Dubai remains close to its heritage. Local citizens dress in traditional robes and headdress. Arab culture and folklore find expression in poetry, dancing, songs and traditional art. Weddings and other celebrations are colorful occasions of feasting and music. Traditional sports such as falconry, camel racing and dhow racing at sea continue to thrive.
Language & Religion
The official language is Arabic but English is widely spoken and understood. Both languages are commonly used in business and commerce.
Islam is the official religion of the UAE and there are a large number of mosques throughout the city. Other religions are respected and Dubai has two Christian churches, St Mary's (Roman Catholic) and Holy Trinity (inter-denominational).
Normal tourist photography is allowed, however it is considered offensive to photograph Muslim women. It is also courteous to request permission before photographing men.
Dubai’s taxis are available to hail nearly everywhere at just about any time, day or night. If you prefer to schedule a ride (or in the off chance that you can’t find one curbside), you can call for a Dubai taxi pick-up at +971 4 208 0808.
Dubai metro or tram
A great way to get to Dubai’s busy landmarks and popular neighbourhoods like the Dubai Mall, Dubai World Trade Centre, Dubai Marina, Palm Jumeirah and JBR is via the driverless metro and tram system. Dubai Metro tickets must be purchased in the form of a Nol card – which can also be used to pay for bus, tram and taxi fare – and rides can cost as little as AED3. Discover the city by its metro stations or use the journey planner app, Wojhati, to make the most of your Dubai itinerary.
Dubai by Bus
With nearly 1,500 buses circulating around the city and air conditioned shelters to keep you cool on your way, this is a great budget option for getting around. Travel like a local on the city bus or book an open-top hop-on-hop-off bus tour to hit the main tourist sites.
The monetary unit is the dirham which is divided into 100 fils. The dirham is linked to the Special Drawing Right of the International Monetary Fund. It has been held constant against the US dollar since the end of 1980 at a mid-rate of approximately US$1= Dh3.67.